Identity Guidelines
Setting the Standard
for Residential Living
The Valet Living logo is the most valuable asset of our visual identity and should be protected as an instantly recognizable symbol of the brand. It has been inspired by, and designed to visually represent our core proposition – “Setting the Standard for Residential Living.”
Our logo is modern, confident and distinctive, and it ensures that we stand out in the marketplace. It is made up of two components – the monogram and the wordmark. These components are fixed in size and position relative to one another and should not be altered in any way.
The monogram and wordmark should not be used separated from each other, with the rare exception of using the monogram as an icon within digital applications such as app icons, social media icons, or the favicon for the web browser.
Never attempt to recreate the logo, and always use the master artwork supplied.
Exclusion Zone
A minimum clear space area around the Valet Living logo has been defined, into which no other visual elements should be placed. To ensure visual impact, we recommend keeping a large area of white space around the logo wherever possible.
The dotted lines indicate the exclusion zone for the Valet Living logo. The zone is based on the cap height of the Valet Living wordmark (height of ‘L’). This is the minimum space around the logo, however please keep as large a space as possible around the logo.
Color Variants
The Valet Living logo is available in a series of different color versions to ensure maximum impact and reproduction quality in application.
The logo must only appear in the color combinations shown on this page. Never attempt to recreate the logo, and always use the master artwork supplied.
Unacceptable Uses
It is extremely important for brand success that the logotype and signatures be displayed correctly. This includes always using the correct typefaces and the correct relative positioning and size of all components. The examples on this page illustrate unacceptable uses.
- Do not separate the circular mark from the rest of the logo under any circumstances.
- Do not rearrange components of the logo.
- Do not rearrange components of the logo.
- Do not rotate the logotype/signature.
- Do not tilt the logo.
- Do not alter the color of the logo.
- Do not remove the slogan or any other component of the logo.
- Do not remove the word “living” or any component of the logo.
- Do not alter the type style (e.g. from cap/lowercase to all caps).
- Do not attach another slogan to the logo.
- Do not attach the slogan to the logo for any other brand (e.g. a client logo.
- Do not attach the monogram to the logo for any other brand (e.g. a client logo).
Typography
Primary Typeface – Open Sans
(to be used whenever available, i.e., for printed marketing collateral, stationery, website)
Open Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Alternate Typeface – Calibri
(to be used when Open Sans is not available, i.e., for PowerPoint presentations, letter copy)
Calibri
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Always use Calibri upper/lowercase font in your written communications; never use all capital letters (i.e., ALL CAPS), which are hard on the eye and do not translate well to digital platforms. This rule applies to all applications including signage, print materials and especially digital interfaces. Never use underlined font treatments, unless you are referring to a live web link.
Valet Living Green
#005C56
PMS 3292
c100/m40/y67/k33
r0/g92/b86
Downloads
#00CCCC
PMS 3252
c65/m0/y30/k0
r60/g212/b208
The black and teal logo as shown is the primary logo for Torch Fitness by Valet Living.
Contact Sharie Lesniak for further information.
#99CC00
PMS 376
c58/m0/y100/k0
r119/g184/b0
The stacked logo as shown is the primary logo for Quick Turns.
A horizontal version is available for special circumstances.
Contact Sharie Lesniak for further information.All Valet Living logos and images associated therewith, and all other Valet Living products and services, are trademarks or registered trademarks of Valet Living, LLC in the United States and other countries.
Contact Sharie Lesniak for further information.